see what has just arrived at my beauty store
sign up for the my beauty store newsletter

Beauty Lounge


With sultry browns, creamy caramels and rich molten tones, the autumn palette is hard to beat. These colours don’t just look great, colour therapists claim they can inspire feelings of confidence and creativity in the wearer. Here’s how to make them work for you.


You don’t wear the same clothes year round, and likewise your skincare routine also needs to change with the seasons. Autumn is a transitional season – you need to allow your skin to recover from the heat and sun of summer and restore moisture before the dryer winter months. Here’s how to help your skin through the change of season in top shape.

Absolutely Flawless

Is every makeup system a like, we share with you a makeup system that is designed to create a flawless radiant skin


A whopping 90% of premature aging is caused by UVA rays from the sun. This wrinkly little fact means sunscreen can help prevent burning and skin cancer. But to get the best from your sunscreen, you need to know how to pick a good one and how to apply it effectively. Read on to find out more.


The year starts full of promise, but it only takes nine days for most of us to abandon our good intentions. Dieting requires too much self-restraint, exercise too much puff and saving money too much thrift. But what if you could find a way to look and feel better simply by adding a few drops of liquid supplement to your next glass of water? Clinical nutritionists Lynne Gerhard’s and Lori Mulligan talk to us about their product line Pure Inventions, a range of antioxidant supplements that have just hit New Zealand.

Party Season Survival Guide

The silly season is upon us. And if you think late nights and over-indulgence do nothing for your complexion you’d be quite right. However, armed with the right beauty knowledge there are steps you can take to minimise the damage. Read on to find out how to keep your skin in great shape right through to the New Year.


Whether you’re jumping on a plane, train or taking a road trip this summer, you want to make sure your beauty kit contains everything you need... and nothing you don’t. We’ve done the research for you and put together a list of beauty essentials you won’t want to leave home without.

Christmas Gift Guide

Spoil the special ladies in your life with the gift of beauty. Simply select the description that best fits the person you’d like to buy for, and then read why she’ll love receiving it.

Want Model Cheekbones?

Don't leave home without bronzer or blush on your cheekbones.

Fake Tan Plan

The only safe tan is a fake one. But if you’ve previously shied away from fake tanning for fear of unsightly streaking or an orange tinge, worry no more. Our guide to faking it will have you looking bronzed and beautiful in no time.

Blemish Busters

Sick of suffering from unsightly breakouts? What you need is a multi-pronged approach that gets to the root of the problem. Follow these three steps for cleaner, clearer and fresher looking skin.


The beauty industry has come a long way since face cream has been whipped up in a kitchen and sold as "hope in a jar". Real, measurable results can now be achieved and savvy consumers are increasingly seeking out beauty brands that can prove their worth.

eCommerce, Website Design & Website Development by Blackpepper